Most major digital transformation programs fail. Others are in the second or third year and have not yet proved that they will provide good results.

Any initiative that leads to genuine transformation begins small and meager. These initiatives quickly generate revenue streams and competitive advantages – increasing the company’s adaptability to the forces of change.

I’m not saying that it’s good to have a complete strategy, but before you start supporting your digital transformation strategy with a large-scale roadmap, remember:

The essence of the strategy is to choose what not to do first.

Digital transformation is a big topic.

Let’s assume. We can’t see the future, and no one knows what will happen.

Traditional management paradigms seem to have been based on an alternative world where the future can be predicted… where you can predict how the world around us is changing. That’s why at level C and above, people seem to do their best to reduce the risk of  what could go wrong: hire a large consulting firm then develop a strategic document; then consolidate budgets.

Digital conversion is to do the opposite – not knowing.

… and digital conversion is also associated with continuous evaluation.

we need to adapt both:  the way we work and our expectations about the results. If we don’t, we will be able to move towards our common goal, but we will not change.

we simply can’t predict what will happen – and this is unique for every business, so every organization should start doing it to know.

The common reason for rejecting initiatives is that those who are responsible for implementing the digital transformation road map want to prove that everything is going according to plan. They want to make the boss happy. The data contradicts the conclusions, and no one asks them. The next budget bucket will be released.

Start small. Free the fear of being wrong.

The old chest of drawers says that “wise people travel with light luggage.”

Worried about expenses? Worried about reputation? There is a way to reduce risks.

Do the following: start a small initiative, say, a multifunctional team of three to five people. Do not do it anymore, but if you have proven success, create a small shop window. Then create a second team and start another small. Start small and then become big. That’s how it works.