Gamification has been gaining space within companies as a motivational tool for employees. Viewed until recently as the arm of marketing, it is already used in all sectors of business management. If you still do not know the term, know that Gamification is the use of game mechanics in a non-game context, that is, in everyday situations in which we are not accustomed to gain rewards for achieving goals, such as project management.

Keeping the team motivated in the midst of so many spreadsheets, reports, deadlines and deliveries is a complex task that can be very well managed through Gamification. For the desired strategy to take effect, however, it is critical to understand how to make the process happen. Next, we’ll delve into the mechanics of motivation and how you can use Gamification for more efficient project management.

Mechanisms for motivation

The most recent studies on motivation at work point to what some pioneering companies have already noticed: motivation to work better is less and less linked to salary or financial rewards. Your employees will give more of themselves if they are part of something greater than simply “earning more.”
While this may sound risky in project management, creating mechanisms that reward performance by showing the company its best employees through rankings or badges (goal badges) by goal achieved will be more efficient than any other type of award. This strategy seems to offer great risks because it contradicts the common sense of managers, who prefer to reward their employees financially. However, the constant search for better results also necessarily leads to better ways of evaluating and rewarding.
The Gamification tool thus enters into this context as a friendly option to new forms of work, focused on the creativity of employees. In project management, strategy can actually be used to encourage the pursuit of goals and the achievement of goals.

Internal Rules for Gamification

Every good Gamification strategy is based on clear rules. Keeping the evaluation and reward process as transparent as possible is the key to keeping employees engaged and collaborating.

So when designing your technique, include all the agents involved in the project and communicate how the process will be done. It is very important that everyone understands the reasons each employee is ranked in that way and the way to get to the top, whether by reaching more goals or by collaborating on other projects. At the end of the creation process, everyone must understand the significance and importance of Gamification for the company and for project management.

Applying Gamification in project management

Creating a Gamification strategy is a simple process if it is maintained. In this way, the tip is to develop rules that are easy to understand and avoid complex point systems. The ideal is to list goals and objectives that can be met by the project team and assign a score. With this score, a ranking is created among the participants who may or may not offer a prize at the end.
You can also use Gamification techniques for simpler tasks within project management, breaking down the work into smaller pieces, and causing employees to seek completion of one task at a time.
Finding the best way to use Gamification in managing your projects also means undertaking a search for a tool that can evaluate and reward your employees, keeping them motivated and up to date. So, first of all, understand your goals clearly and build your tactics based on them. To be successful, it is critical that managers monitor and monitor members’ tasks, making them understand that the improvement process is permanent.